I'M HUMAN. WHAT ARE YOU?

After the violence that sparked a nationwide outcry and ultimately led to the creation of Black Lives Matter,
we were given the challenging task of becoming a part of the conversation on race and mending the divide.

What we realized is that while we may appear different on the outside, we are all members of one race. The human race.

 

From here we wanted to turn our support into a chance for us all to stand together.
That’s why we created the world’s first visual petition, giving people of all colors and backgrounds a chance to come together
and show their support for the victims of violence by “signing” with the very colors of their skin that are supposed to make us different.

AWARDS: 
Creativity International: Bronze
Unity Initiative: Winner
Creative Conscience: Shortlisted
Graphis New Talent Annual: Merit

FEATURED:
Fast Company, Miami Ad SchoolAds of the World

CREATIVE TEAM:
Matt Tennenbaum (CW) Yeiniz Nevarez (AD)