Problem:
With our high-powered phones in this technological age the sky is the limit, but our cell phone batteries cannot keep up. 

Insight: 
In a world in which nearly every aspect of our lives are reliant on our mobile devices, and our underpowered batteries are always in need of a charge, we in turn have become a constant prisoner to the wall outlet.

 

 

High-traffic pedestrian areas will offer charging stations that leave users "locked in."


 

Display the power of Mophie by sending two social influencers on a 40 hour cross-country drive with only one charge to power their phone's GPS.

Matt Tennenbaum (CW) Oleg Pak (AD)