#PrideTogether
Zales
In 2020, during the height of COVID-19, the Pride Parade was canceled for the first time in history, leaving the LBGTQ+ community without a way to march for the first time in over 50 years.
Zales, known for bold self-expression, was looking for a way to help them celebrate and show off their pride amidst stay-at-home orders. What followed was the longest virtual parade in history, uniting the community and its supporters from locations around the globe.
AWARDS:
Shorty Awards: Bronze
Webby Awards: 2x Finalist
One Show: Shortlist
