WEIGHT WATCHERS

 

PROBLEM:
Most people who diet don't feel their results match their effort.

INSIGHT:
While weight loss can be a lengthy and tedious process, the reaction of others as they notice changes makes it all worth it.

IDEA:
Demonstrate to frustrated dieters the power of achieving their goals.

 

AWARDS:
Graphis New Talent Annual 17 - Merit

FEATURED:
Ads of the World

CREATIVE TEAM:
Matt Tennenbaum (CW/AD)