Few brands resonate in culture the way Pokémon has. So when it came time to celebrate their 25th anniversary, we knew it needed to be a moment that would capture the essence of the brand in a way their fans—new and old—would never forget.
Leveraging the cachet of fellow cultural icon and avid Pokémon fan, Post Malone, Pokémon once again stole the show and captured the fanbase’s attention on a global stage.
